Friday, May 14, 2010

How to Save the News

The deeper differences involve Google’s assumptions about what the news business will have to do to “engage” readers again—that is, make them willing to spend time with its printed, online, or on-air products, however much they cost. One Google employee who asked not to be named mentioned another report on journalism’s future and pointed out a section called “Focus on the User.” “They just mean, ‘Get money out of the user,’” he said. “Nowhere do they talk about how to create something people actually want to read and engage with and use.”

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