Sunday, April 4, 2010

Newspapers, broadcasters not facing facts: Web is here to stay

Philip Brasor writes:

In Japan, newspapers make the bulk of their revenues from subscriptions and sales rather than advertising, the main source of money for newspapers in the West — 80 percent, as opposed to 30 percent in Japan. The idea of throwing all that over is just too risky for the newspaper industry here, especially given the widespread belief that people won't pay for news on the Web. Sankei Shimbun, a minor national daily, tried to charge for Internet content twice in the past decade and has never attracted more than 10,000 subscribers.

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