Monday, April 12, 2010

Newspaper Club project is a winner for London agency

"Lots of people still like newspapers, it's just that many of the business models are broken," says Davies, a former planner at the ad agency Wieden + Kennedy who writes a column for Wired UK. "We've sidestepped that by working out how to make money by printing five copies of a newspaper, or 5,000 – large media businesses can't think that small."

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