Saturday, March 13, 2010

Times 'Not About to Not' Have Direct Relationship With Readers

The iPad (on sale today) is all well and good, but The Times would rather not cede control of its subscribers to Apple--Crain's reports that at yesterday's Bloomberg BusinessWeek Media Summit, Arthur Sulzberger and Janet Robinson were adamant on this point.

Letting Apple mediate the paper's relationship with subscribers (as it does for record labels through the iTunes store) means losing valuable information about reader habits.

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