Tuesday, February 9, 2010

The Great Unbundling: How newspapers are changing to thrive in a new media world

"People didn't buy newspapers for the news," says Alfred Hermida, an award- winning BBC veteran and now assistant professor of journalism at the University of British Columbia.

"People paid for newspapers because it was a convenient way to find out what was happening in the world. But the Internet unbundled that. The way news is sold in a package doesn't work well in the online age."

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