Sunday, January 3, 2010

Newspapers Opt for Teamwork in a Campaign to Offer Advertisers One-stop Shopping

To make newspapers more competitive with television, national magazines and direct-mail companies, advertisers for products like liquor and snack foods were invited by the ads last week to call the New York-based organization "to find out how easy it is to make a national newspaper buy with one phone call, one order and one bill."

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