Monday, December 14, 2009

Outsourcers cast eye on editorial

Three years after North American newspapers began outsourcing ad production, publishers are considering contracting out their editorial operations.

At least two editorial contracting firms are beginning to aggressively woo publishers to use their services and one, Pagemasters North America, in mid-November was tapped by The Toronto Star to handle a portion of the daily's editorial operations. The Star will be the first North American paper to use an outside firm to perform editorial work.


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