Friday, December 11, 2009

No Apocalypse For Global Newspapers

Timothy Balding, co-CEO of WAN-IFRA, said "These... forecasts... demonstrate quite simply that at no time soon will digital advertising revenues come close to achieving... revenues required... to compensate for falling print revenue... Should these forecasts come close to being true, new business models will have to be invented."

Yet "Despite the endless predictions about the death of newspapers, they actually continue to grow, at least on a global scale... the global newspaper industry is far from facing an apocalypse," Mr Balding said.


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