Friday, December 11, 2009

Newspaper revenue down 28% in the United States

U.S. newspaper advertising revenue was down almost 28 per cent from a year earlier in the third quarter of 2009, highlighting the financial problems of the U.S. newspaper industry and of Canadian newsprint producers - U.S. dailies represent their biggest single market.

Print and online advertising revenue fell to $6.4 billion U.S. from $8.9 billion U.S. a year earlier, the Newspaper Association of America said Friday. Print dropped almost 29 per cent, with classified advertsiing leading the way, while online advertising revenue was down almost 17 per cent.

The association blamed the recession and rising competition from the Internet and free online classified sites such as Craigslist.

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