Monday, November 2, 2009

Major Detroit Newspaper Takes Cues From Advertisers

A series of articles that appeared in Sunday's Detroit Free Press about Medicare open enrollment probably didn't seem unusual to readers amid the national health-care debate.

But the idea for the articles didn't come from an editor or reporter at the newspaper. It came from health insurer Humana Inc., which bought an ad next to one of the articles, according to executives at the newspaper and its publisher. The origin of the series shows how financial pressures are challenging some of the firmest tenets of newspapering.


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