Tuesday, October 13, 2009

Newspapers innovating rapidly for digital age

Though much of the change is technologically driven, the human component in editorial decision making remains a key strength of newspapers, and should not be underestimated in the quest for 'the next big thing,' several of the speakers said.

"Be on all platforms, but keep in mind that technology isn't everything," said Tatiana Repkova, Director of Research and Information Management for the World Association of Newspapers and News Publishers (WAN-IFRA), the organiser of the event. "What is really necessary is the human brain, so don't let technology interfere with your common sense and professional intuition."

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