Monday, October 12, 2009

London Evening Standard relaunches as a free

The 182-year-old London Evening Standard, which becomes a free newspaper today, has compared itself to BBC News and the British Museum in an effort to reassure readers and advertisers that it will maintain its high quality.

The paper is attempting to reverse decades of circulation declines by dropping its 50p cover price and doubling the number of copies on the streets to 600,000.


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