Thursday, October 29, 2009

Editors see financial gains from cutting frequency

The Hannibal Courier-Post proclaims that it is "Missouri's oldest daily newspaper, serving since 1838." But it isn't quite as daily as it used to be.

In February, publisher Jack Whitaker decided to stop printing on Mondays, the day that had the least advertising. The small daily, which has a circulation of about 8,000, now prints Tuesday through Saturday. Although he wouldn't share financial details, Whitaker said that eliminating one day of production expenses has improved the newspaper's bottom line.

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