Friday, October 23, 2009

Can a Customized Newspaper Survive the Demise of Print?

From Time:

As journalists the world over bemoan the state of the newspaper industry amid layoffs and folding broadsheets, two young German entrepreneurs are rushing head-first into the fray, launching a new paper tailored to the individual tastes of their readers.

The new paper, called Niiu, is all about consumer choice: it gives readers the freedom to choose the types of articles they want to read, culled from a wide range of German and international news sources. After registering on Niiu's website, www.niiu.de, readers can access other newspapers online and select the pages or sections they find interesting, designing their own specialized paper. But instead of reading it online, Niiu is printed overnight and delivered to the subscriber's door the next morning, just like any other newspaper.


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