Saturday, September 12, 2009

Optimism fades as newspaper sales resume their inexorable decline

Roy Greenslade writes:

There are some breathtakingly bad sales returns for several titles in the latest set of ABC circulation figures that were released today. No surprise there, of course. That's been the depressing story of newsprint since way back before the rise of the internet.

For a couple of months earlier this year there seemed to be hints of a possible plateau. One analyst I respect, who advises News International on a private basis, produced reports that predicted a gradual slowing in the rate of overall decline.

I was on the verge of agreeing with him until I saw the resumption of the relentless downward spiral at the start of summer.

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