Friday, August 7, 2009

Rupert’s rationale is a giant gamble

From Crikey:

No-one, even Rupert Murdoch, knows how many people will pay for online journalism. No-one knows what will happen to online advertising revenues if that switch is flipped. No-one, including Rupert Murdoch, knows what impact such a move will have on the circulations of newspapers. And therefore no-one knows how charging for online content will disrupt or benefit the newspaper business.

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