Monday, August 17, 2009

The Paper That Doesn’t Want to Be Free

Not long ago, when other media executives were convinced that the only way to succeed on the Web was to give away their content, The Financial Times played the eccentric.

“We were regarded as slightly freakish,” says John Ridding, the newspaper’s chief executive.

Indeed, the newspaper started charging readers for access to its Web site in 2002. Now, with few signs that advertising is rebounding from a deep slump, and with other publishers moving to imitate FT.com by erecting so-called pay walls, Mr. Ridding feels vindicated.


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1 comment:

aml said...

The Financial Times and the Wall Street Journal are in some ways abnormal examples of news papers and news web sites. Since they are used for investment and financial planning, their costs can be directly compared to the financial advantage achieved through them. (how much you made or lost vs. the cost of the subscription.)

Most other news sites have a much more softer impact. (I learned x,y, or z about local/national/world politics/sports/arts/etc. and its much harder to pin down a price on its advantage.