Thursday, August 27, 2009

Newspapers Reinventing Themselves in Hopes of Surviving

For generations, the American press has been keeping watch of government and civic life, exposing problems and educating the public so it can make informed decisions. For most of that time, advertising has funded newspapers. Publications such as the Milwaukee Journal Sentinel have raised 85 percent of money they’ve needed by selling ad space. But that scheme has imploded, according to Lew Friedland, professor of Journalism and Mass Communication at UW-Madison.

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