Monday, August 17, 2009

Newspapers’ Original Sin: Not failing to charge but failing to innovate

Steve Buttry writes:

The disastrous error that newspapers made early in our digital lives was treating online advertising as a throw-in or upsell for their print advertisers. Helping businesses connect with customers was always our business. We were facing new technology and new opportunities and we did next to nothing to explore how we might use this new technology to help businesses connect with customers.

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