Monday, August 24, 2009

Creative minds can help newspapers evolve and survive

Bruce Benidt writes:

The way newspapers have gathered an audience and sold it to advertisers -- which is how the newspaper business works -- is kaput; and so are many newspapers.

Newspapers are scrambling to find a new way to survive -- but they're thinking in old patterns. They're now trying to figure out how to get people to pay for what the papers have been giving away free on the Internet -- journalism.

But it was never just the journalism that got people to buy papers -- and as a former reporter and current journalism teacher, I hate to admit this.


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