Monday, August 31, 2009

A Brave New Media? Colleges Hire Official 'Sports Writers'

The weirdest transition for Jeff White was his work apparel.

Journalism requires unbiased objectivity, so a cardinal rule of being a sports writer is to give no one reason to believe you're a fan of a team you cover. That means not wearing anything resembling the team's school colors and certainly not donning anything with the team's logo on it.


So it felt a little odd to White, who recently joined the University of Virginia's athletic media relations department as its "director of news content" after covering the Cavaliers at the Richmond Times-Dispatch for nine years, to wear blue and orange U.Va. polo shirts to the office.

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