Sunday, July 19, 2009

Valley Morning Star to use online edition to boost subscription values

The Valley Morning Star has been selected to be the first newspaper in a Freedom Communications’ initiative to use its online edition to boost readers’ subscription values.

Readers who now subscribe seven days a week to the printed newspaper will have free unlimited access to the online edition,

These subscribers will need only to register online for full access to the Web site that provides regular news updates throughout the day, as well as video and other features.

"It will allow greater value to our many loyal print-edition subscribers by not giving away the to non-subscribers," Valley Morning Star Publisher Tyler Patton said.

"The days of giving content away, which costs money to create and for which we charge our print subscribers, I think, are just over," he said.

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