Friday, July 31, 2009

Publishers start to believe that newsprint newspapers can be profitable once again

Roy Greenslade writes:

Among the most thoughtful of the inky faithful has been Earl Wilkinson, the executive director and ceo of the International Newsmedia Marketing Association (INMA).

I was impressed with a speech he gave three years ago at a conference in Barcelona in which he could clearly see the need for newspaper owners and editors to embrace change while maintaining a conviction that newspapers did have a future. (My report of that speech is here)

Now, with the better-than-expected quarterly results of certain US publishers - Gannett, McClatchy and the New York Times company - Wilkinson believes the strategies they employed are coming good


}}} full post {{{
.

No comments: