Wednesday, July 1, 2009

A Physicist Explains How Online is Killing Newspapers

David Weir writes:

Management could begin this painful process by applying a concept from physics — local optimum — to gain insights into how the organizational structure of a traditional media company typicaly reacts to the disruptive effects of new technologies.

It works like this: Any entrenched business model has evolved over time so that each company in the industry has optimized locally to the point that small changes (like firing a few reporters or photographers) isn’t going to help any given newspaper survive hard times; rather, it is going to hasten its demise.

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