Thursday, July 30, 2009

New York Times Publishing $2 Hard-copy Version of Free Digital Edition

Andy Borowitz has a laugh at the New York Times' expense:

The New York Times is making a massive gamble that consumers will be interested in reading a hard-copy version of its free online edition -- and willing to pay $2 a day for it.

That radical bet was confirmed today by the Times' publisher, Arthur Sulzberger Jr., who said he expected that the new version, a so-called "paper of news," would defy its critics and be a success.

"Look, we don't expect that this paper version of the Times will ever replace the free digital edition, which people know and love," Mr. Sulzberger said. "But we wanted to provide consumers with a way to read the news when their Internet connection goes out."

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