Monday, July 27, 2009

The Kids Are All Right

Robert Barnard writes:

Hats off to Morgan Stanley and their 15-year-old intern Matthew Robson. His report on the media consumption habits of teenagers in the UK, released last week, is refreshing for someone like me who’s spent the past twenty years decoding the habits of young people. Most of what you read about teenagers in the media these days is negative, because most adults don’t understand this elusive demographic, and there are a few misconceptions worth clearing up.

The first mistake people make about teenagers is they assume they’re one monolithic block.


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