Thursday, July 23, 2009

Daily Mail says ad decline slows but visibility low

British newspaper publisher Daily Mail & General Trust said the decline in advertising revenue at its national and regional titles had slowed last quarter but visibility for the future remained low.

National newspaper ad revenues fell 12 percent in the quarter to end-June, compared with a 23 percent decline the previous quarter. British regional newspaper ad revenues fell 33 percent, compared with 36 percent a quarter earlier.

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