Thursday, July 23, 2009

AP setting up tracking system for Web content

The Associated Press is moving ahead with plans for a system to detect unlicensed use of its content and potentially create new ways for the 163-year-old news cooperative and other media to make more money on the Internet.

As part of a strategy approved Thursday by the AP's board, the cooperative will start by bundling its text stories in an "informational wrapper" that will include a built-in beacon to monitor where stories go on the Internet.


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