Tuesday, July 28, 2009

2008 Canadian Online Advertising Revenue Grows To $1.6 Billion And Surpasses Radio

The Interactive Advertising Bureau of Canada(IAB) today announced that Canadian Online Advertising Revenues exceeded budgeted expectations of $1.5 billion, and grew by 29% to just over $1.6 billion in 2008.

Publisher revenue from Online advertising in Canada has more than quadrupled over the past five years: building from $364 million in 2004 to the $1.6 billion mark reported above, surpassing 2008 Radio revenues of $1.55 billion in the process.

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