Friday, June 26, 2009

When There's No Print Edition, Do Readers Flock to the Web?

E&P decided to take a look at what happens to a newspaper's Web traffic once the print edition is dropped on certain days or eliminated completely. Is there a spike in online readership? Is the print product a necessary vehicle to drive people to the Web site?

In the (Seattle) P-I's case, it fell off the top-30 list of newspaper Web sites compiled by Nielsen Online (owned by E&P's parent company) for the month of March, shortly after the print edition folded.

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