Tuesday, June 30, 2009

Teens More “Normal” Than You Think Regarding Media Usage

It’s 2009: Do you know where your kids are?

They might be on the Internet, or gaming or texting… but they could also be be watching live TV, listening to the radio or reading a newspaper. At the annual What Teens Want conference in New York, The Nielsen Company presented How Teens Use Media, which argues once you look past the hype - American teens are not as alien in their media usage as you might expect.

Sure, it might sound hip and trendy to suggest they’re too busy texting, Twittering or LOL-ing to be engaged with traditional media, but ultimately, the research proves otherwise.


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