Monday, June 8, 2009

Newspapers Are Online Brands

Andy Ellenthal writes:

My friend in Chicago is a crazed local sports fan who is known to check Cubs scores on his BlackBerry between making rounds as a medical resident. When I had dinner with him recently, he casually mentioned he read Tribune baseball writer Phil Rogers' column religiously because "he's got best Cubs articles, bar none." It really struck me that his off-hand comment was a perfect example of how hometown newspapers are still great subconscious brands for local readers.

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