Wednesday, June 10, 2009

Counting on stupid

Wayne MacPhail writes:

Many newspapers tentatively and half-heartedly nosed online with paid services. They failed, then most papers started offering content for free. Newspapers like the New York Times tried charging for not just their online content, but their best, exclusive content. They hid it away inside walled gardens and charged admission. But, there were two problems.
There wasn't a made rush to the ticket window. Second, and worse, no bloggers pointed to the content since their readers couldn't get to it without anteing up. That killed the papers' Google ranking or "Google Juice."


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