Saturday, May 9, 2009

What Will Save Our Local Newspapers?

Bill Schmick writes:

Sure, they should have seen it coming but few did. Newspaper companies thought they were fighting back by growing larger, swallowing up smaller publications from coast to coast. They believed this way they could drive down costs, employ economies of scale and offer advertisers an increasing readership base. In the meantime, the debt piled up and then the economy hit a brick wall. The rest is history but unlike the doomsayers, I believe newspapers will rise again.

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