Sunday, May 31, 2009

Pocono Record finds success with virtual beats, not traditional newspaper roles

The Pocono Record has shifted from a traditional newspaper model to a new “virtual beat” model that has few traditional newspaper roles and requires every employee to have a hand in the Web process.

“We don’t have a features editor,” online producer John Misinco said. “We don’t have a news editor. Everyone is assigned a virtual beat.”

The 20,000-circulation daily in the Poconos of Pennsylvania switched to this new model for a variety of reasons. Flexibility, however, was the main reason. The Record isn’t a large paper with a staff to match. It needed to be more efficient and flexible to be able to cover more stories on more mediums.


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