Sunday, May 31, 2009

Online magazine tries to be a lab for media future

The Web edition of a cover story from Fortune this spring took a sharp turn from what you might expect at a 79-year-old magazine.

Dispensing advice on finding a job during a recession, the piece had a soundtrack, a troupe of improv actors from Chicago and about 4,000 fewer words than your average magazine feature. Instead of scrolling through a column of text, readers (if the term can be applied) flipped through nine pages that told the story with a mix of text, photo-illustrations, interactive graphics and video clips.

No one is quite sure what journalism will look like when the Internet is done with it, but as Fortune executive editor Steve Koepp put it, "If you're wondering what does the future of Fortune.com look like, it may be something like this."


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