Sunday, May 3, 2009

Newspapers chase online readers

Titles that once prided themselves on a big geographical sweep are now concentrating on core markets. Even so, there was little good news in the figures. “Some of these papers have had losses of more than 10% for several years now – and that’s the road to oblivion,” Edmonds added. Most American newspapers are still making money but many of their owners are saddled with huge debts. And the cost of newsprint has soared while advertising revenue has plummeted.

Online readership continues to rise, up 10.5% on last year, according to the latest Nielsen figures. Yet online advertising is not proving the panacea that newspapers had hoped for.

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