Sunday, May 31, 2009

MediaNews Group Starting Test of Home-Printed News

MediaNews Group is preparing to put its "Individuated News" personalized newspaper to the test in real homes in Denver next week.

Peter Vandevanter, vice president of targeted products for MediaNews Group, told the World Association of Newspapers (WAN) "The Power of Print Conference" that the subscribers will get home delivery of a printed paper, through home printers or portable devices, with content personalized to their demands and including hyper-targeted advertising and coupon offers.

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