Thursday, May 7, 2009

Can traditional media survive the third media revolution?

The first media revolution was characterised by newsprint, the second by radio, TV and internet. But the third media revolution, where professional media competes for attention alongside user-generated blogs, YouTube and Qik videos and Twitter, poses quite a conundrum.

According to Menno van Doorn, the author of a challenging new book Me the Media – The Rise Of The Conversation Society, mass media, thanks to Web 2.0, has become a new media mass led by individuals zapping information from Diggs to Tweets from their homes or on the street.

In this third media revolution, media houses from newspapers to TV stations are struggling to compete and stay relevant, as the reader can opt to be informed by Facebook status feeds or by following Tweets on Twitter or RSS feeds on whatever they fancy.

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