Monday, April 27, 2009

Redesigns Don't Appear to Move Single-Copy Needle for Tribune Papers in New Circ Numbers

From Editor & Publisher:

The chain-wide redesigns ordered by Tribune Co. in the late summer and fall appear to have done little to halt, let alone reverse, a slide in daily circulation.

Tribune Co. dailies, which are concentrated in big cities, all reported declines in circulation -- just as did nearly every metro newspaper under any ownership.

Boosting single-copy sales was one of the goals of the redesigns, which were also intended to use less newsprint, change the editorial/ad ratio to 50-50, and to require fewer people to process pages.

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