Thursday, April 23, 2009

The paid-online-subscription pipedream

From Xark blog:

This isn't shocking news, but the InDenver Times website announced today that it fell short of its 50,000-paid subscription goal. The site, run by laid-off staff newsies from the newspaper that recently closed there, managed to sell only 3,000 subscriptions.

For those of you keeping score, that's 6 percent of their goal.

Why bother to talk about this? Hasn't the litany of pig-headed paid-content failures taught news executives anything?

And the answer is, apparently, that news executives are convinced they've failed in the past because they haven't been pig-headed hard enough.


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