Saturday, April 18, 2009

Newspapers must grow their online news market share. Can they?

Martin Langeveld writes:

My proclamation the other day that “print is still king” got considerable flak from folks who disagreed with assumptions I made in the analysis, as well as from those who apparently didn’t read the qualifier in the headline: “Only 3 percent of newspaper reading happens online.” That’s newspaper reading, not news reading.

In other words, that analysis, limited to the world of newspaper content in print and online, shows that as newspaper readers migrate from print to online sourcing of news, most of them are moving beyond the limited realm of newspaper web sites.

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