Wednesday, April 8, 2009

New press markets: 'People want to be seen reading a paper'

Reading a newspaper is something to aspire to, believe media executives in India one of the fastest growing newspaper markets instead of a throwback to a bygone era as it is perceived in much of the West.

"Anyone who can read or write is still looked at with a bit of awe" in many markets in India, says Rajesh Kalra, a veteran journalist who is now chief editor of IndiaTimes, the internet arm of Times Group, which publishes The Times of India. This has a circulation of 3.5 million and claims to be the biggest English-language paper in the world. Times Group is introducing new editions of the paper in four Indian cities this spring.

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