Thursday, April 9, 2009

National Post links print to mobile

The National Post is using 2D barcode technology to link readers from stories in the print edition to the paper's mobile site. By snapping a photo of a 2D barcode - found on the pages of the newspaper - readers looking to dig deeper on a particular story can link directly to the latest info to get more context, analysis, related stories and content.

"[The technology] allows us to really pull people from one medium to another," Jonathan Harris, National Post VP digital media, tells MiC. "It's a direct link between two media, which is an interesting way of approaching a newspaper: you're using a newspaper as a way to draw eyeballs from that newspaper and create engagement with other media."

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