Monday, April 13, 2009

LAT's Hollywood ads get more attention

L.A. Observed reports:

As expected, Sunday's four-page advertorial section for "The Soloist" in the Los Angeles Times is being talked about as the second act of the controversy that began with last week's front-page mock story plugging NBC's "Southland" — and as "the defining battle of the waning days of newsprint."

The New York Times discloses that the Times approached Paramount about the Soloist ad, including the participation of columnist Steve Lopez. Meanwhile, Executive Editor John Arthur tells The that the front-page ad was "horrible" and that "the reaction from the staff and others demonstrated that it was a mistake."

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