Thursday, April 9, 2009

L-shaped front page advertorial in L.A. Times

Further melding real life with TV life, NBC is promoting a new fictional Los Angeles-based cop show, "Southland," with a seemingly real story on the front page on Thursday's Los Angeles Times.

Below the fold on the front page, a story is featured on the fictional cop, Ben Sherman, and his first day on the job. Sherman's character is a main focus of the new NBC's "Southland" show.

... NBC credits the paper in coming to them with the promotion.


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