Tuesday, April 21, 2009

End of boom time for India's newspaper market

After having its best month on record in October 2008, the Times, for example, has seen advertising decline by 25 per cent since then.

Even with a spending boost from the national elections held in April and May, newspaper sizes are coming down, staff are being retrenched, marginal titles closed and expansion plans put on hold.

Rising newsprint costs and the economic slowdown are taking their toll.


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