Saturday, April 25, 2009

Daily newspapers reinvent selves almost daily as economy, market forces press on them

Phil Rosenthal writes:

A daily newspaper, by definition, changes every day.

What a newspaper is and does has tended to change more slowly. At least it did until recently, when mounting economic and market pressures forced this business of words to bow to the business of numbers.

Shrinking margins have made reinvention more likely to come in fits and starts, through surgery rather than evolution, and -- like a breaking news story online -- a work in progress, fixed on the fly, becoming more refined as those working on it gain a greater grasp of the situation.

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