Thursday, April 16, 2009

Daily newspaper woes drag down weeklies

Greg Pearson writes:

It used to be that weekly newspapers would draft behind the success of daily newspapers, hoping newspaper advertisers would have money left over for them. No more. Now the problem that weeklies have is being lumped together with dailies in the minds of advertisers. The perception of dailies may be holding back the advertising growth of weekly newspapers.

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