Saturday, March 21, 2009

Yesterday's newspapers

Andrew Edgecliffe-Johnson writes:

Until now, only specialised news organisations such as the Wall Street Journal, the Financial Times and trade publications have succeeded in generating meaningful online subscription revenues. With online advertising growth stalling, Mr Isaacson wrote, general news outlets needed to create “an iTunes-easy method of micropayment”, offering their product for a nickel an article or a dime a day in the same way as Apple’s music store sells tracks and albums. Past attempts to charge for individual stories have gone nowhere, but his call came as many owners were concluding that their decision to chase online advertising rather than subscription revenues was not paying off.

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